Amnesty International Chinese
Implemented the first mission-driven, audience-first social media strategy on the Amnesty Chinese social accounts.
Engagement across platforms increased by 120.7% in just 3 months.
Regional to Global
Created original Chinese content and adapted them for the global channels. Thoughtful story selection, framing and designs are easily adapted to suit global account and audience needs.
Global to Regional
Identified and selected content from Amnesty’s global channels and adapted them for Chinese audiences. This video went viral on Chinese Twitter, gaining 187,000+ views